{"id":1553,"date":"2020-01-04T16:17:51","date_gmt":"2020-01-04T22:17:51","guid":{"rendered":"http:\/\/katapolt.mx\/?p=1553"},"modified":"2025-04-06T14:16:37","modified_gmt":"2025-04-06T20:16:37","slug":"case-study-event-branding-for-mining-convention","status":"publish","type":"post","link":"http:\/\/katapolt.mx\/eng\/2020\/01\/04\/case-study-event-branding-for-mining-convention\/","title":{"rendered":"Case study: Event branding for mining convention"},"content":{"rendered":"

\"\"<\/p>\n

\n\t
\n\t\t

Branding \/ event \/ logotype \/ identity<\/h3><\/div>\n\t\t\t

For 2015, the event branding for the mining convention was developed with a much more modern approach. The convention’s identity was designed by keeping the original typography of the name to ensure consistency and recognition year after year, while using a distinct color from previous events to generate more interest and relevance. The logo design is figurative, incorporating modern graphic elements and a circular shape to continue the tradition of creating a silver coin. The event\u2019s visual identity is supported by striking photography to capture the attention of younger generations interested in earth-related topics and its various fields. The convention is organized by the Asociaci\u00f3n de Ingenieros de Minas, Metalurgistas y Ge\u00f3logos de M\u00e9xico, A.C (AIMMGM). This was a success project case.<\/p>\n\n\t<\/div> \n<\/div>

\n\t
\n\t\t\n\t\t\t
\"\"<\/div>\n\t<\/div> \n\n\t
\n\t\t\n\t\t\t
\"\"<\/div>\n\t<\/div> \n<\/div>
\n\t
\n\t\t\n\t\t\t
\"\"<\/div>\n\t<\/div> \n\n\t
\n\t\t\n\t\t\t
\"\"<\/div>\n\t<\/div> \n<\/div>\n","protected":false},"excerpt":{"rendered":"Branding \/ event \/ logotype \/ identity For 2015, the event branding for the mining convention was developed with a much more modern approach. The convention's identity was designed by keeping the original typography of the name to ensure consistency and recognition year after year, while using a distinct color from previous events to generate [...]","protected":false},"author":2,"featured_media":1555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,9],"tags":[61,14,58,60,59],"class_list":["post-1553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-events","category-mexico","tag-association","tag-branding","tag-event","tag-mining","tag-success"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/posts\/1553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/comments?post=1553"}],"version-history":[{"count":1,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/posts\/1553\/revisions"}],"predecessor-version":[{"id":3041,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/posts\/1553\/revisions\/3041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/media\/1555"}],"wp:attachment":[{"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/media?parent=1553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/categories?post=1553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/katapolt.mx\/eng\/wp-json\/wp\/v2\/tags?post=1553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}