{"id":1513,"date":"2017-02-14T09:58:02","date_gmt":"2017-02-14T15:58:02","guid":{"rendered":"http:\/\/katapolt.mx\/?p=1513"},"modified":"2025-04-06T14:22:30","modified_gmt":"2025-04-06T20:22:30","slug":"las-marcas-latinoamericanas-mas-valiosas-2017","status":"publish","type":"post","link":"http:\/\/katapolt.mx\/eng\/2017\/02\/14\/las-marcas-latinoamericanas-mas-valiosas-2017\/","title":{"rendered":"Las marcas Latinoamericanas m\u00e1s valiosas 2017"},"content":{"rendered":"<p><a href=\"https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/50-marcas-mas-valiosas-latinas-2017-katapolt.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1515 size-full\" src=\"https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/50-marcas-mas-valiosas-latinas-2017-katapolt.jpg\" width=\"816\" height=\"515\" srcset=\"https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/50-marcas-mas-valiosas-latinas-2017-katapolt.jpg 816w, https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/50-marcas-mas-valiosas-latinas-2017-katapolt-300x189.jpg 300w, https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/50-marcas-mas-valiosas-latinas-2017-katapolt-768x485.jpg 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>El pasado 10 de febrero, BrandZ de Millard Brown present\u00f3 su estudio bianual de las marcas m\u00e1s valiosas de Am\u00e9rica Latina. El valor de todas estas marcas en estos dos a\u00f1os ha bajado un -22% muy probablemente, entre otras razones, por una dif\u00edcil situaci\u00f3n mundial. Consideramos muy interesante c\u00f3mo han variado su valor, particularmente las marcas mexicanas que bajaron su valor un -11%. Hay algunas que han hecho bien el trabajo de estrategia de marca y, a pesar de la econom\u00eda inestable, subieron su posici\u00f3n y valor como lo es Maseca que aument\u00f3 +48%, Aerom\u00e9xico +41%, Sol +31% y Tecate +31%. Un dato para observar en el futuro es la marca Banamex, actualmente en el lugar 42, quien hizo un cambio significativo de nombre a Citibanamex. \u00bfSe seguir\u00e1 viendo como una marca mexicana o una sub-marca de Citibank?, \u00bfafectar\u00e1 la percepci\u00f3n de sus clientes como Banco Nacional de M\u00e9xico? Con el tiempo veremos el resultado.<\/p>\n<p>Aqu\u00ed los primeros 20 lugares:<\/p>\n<p><a href=\"https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/20-marcas-mas-valiosas-latinas-2017-katapolt.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1519 size-full\" src=\"https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/20-marcas-mas-valiosas-latinas-2017-katapolt.jpg\" width=\"816\" height=\"241\" srcset=\"https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/20-marcas-mas-valiosas-latinas-2017-katapolt.jpg 816w, https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/20-marcas-mas-valiosas-latinas-2017-katapolt-300x89.jpg 300w, https:\/\/katapolt.mx\/eng\/wp-content\/uploads\/sites\/2\/2017\/02\/20-marcas-mas-valiosas-latinas-2017-katapolt-768x227.jpg 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Fuente: Millard Brown<\/p>\n<p>Para ver el reporte completo y datos espec\u00edficos, entrar en la siguiente liga:<\/p>\n<p><a href=\"http:\/\/www.millwardbrown.com\/brandz\/top-latin-american-brands\/2017\">http:\/\/www.millwardbrown.com\/brandz\/top-latin-american-brands\/2017<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 10 de febrero, BrandZ de Millard Brown present\u00f3 su estudio bianual de las marcas m\u00e1s valiosas de Am\u00e9rica Latina. El valor de todas estas marcas en estos dos a\u00f1os ha bajado un -22% muy probablemente, entre otras razones, por una dif\u00edcil situaci\u00f3n mundial. Consideramos muy interesante c\u00f3mo han variado su valor, particularmente las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,2,9],"tags":[],"class_list":["post-1513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-valuation","category-branding","category-mexico"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"El pasado 10 de febrero, BrandZ de Millard Brown present\u00f3 su estudio bianual de las marcas m\u00e1s valiosas de Am\u00e9rica Latina. El valor de todas estas marcas en estos dos a\u00f1os ha bajado un -22% muy probablemente, entre otras razones, por una dif\u00edcil situaci\u00f3n mundial. Consideramos muy interesante c\u00f3mo han variado su valor, particularmente las\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Gabriel Llaguno Velasco\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/katapolt.mx\/eng\/2017\/02\/14\/las-marcas-latinoamericanas-mas-valiosas-2017\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Katapolt -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Las marcas Latinoamericanas m\u00e1s valiosas 2017 - Katapolt\" \/>\n\t\t<meta property=\"og:description\" content=\"El pasado 10 de febrero, BrandZ de Millard Brown present\u00f3 su estudio bianual de las marcas m\u00e1s valiosas de Am\u00e9rica Latina. 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