In 2023, Eurocolors’ Product Branding Design and Strategy was completed.

This project consisted of several stages. The first was a comprehensive analysis of competitors, brand identity, and market positioning to assess valuable elements of each, as well as opportunities for differentiation. Next, the precise positioning and logo design were defined. In the second stage, the brand’s identity design was developed through the creation of product packaging, which was also applied to promotional materials for events. Finally, with the main product imagery in place, a brand book was created. The project was a finalist in the categories of Best Logo and Best Corporate Identity at the Premio a! Diseño 2023 Awards.

More of Branding

To see other relevant projects, please contact us at: contacto@katapolt.mx